Tawang, October 30, 2026: The Ministry of Tourism has launched the 14th International Tourism Mart (ITM) in Tawang, Arunachal Pradesh, bringing together tourism stakeholders from India and abroad to promote the Northeast’s cultural heritage, natural attractions and business opportunities. The three-day event is being held from October 29 to 31.
Over 200 Participants Join the Event
More than 200 participants, including domestic and international buyers, sellers, tourism operators and government representatives, are taking part in the Mart.
The event includes 43 international buyers from 22 countries, along with tourism businesses and sellers from all eight Northeastern states.
Focus on Northeast’s Tourism Potential
The Mart aims to showcase destinations and tourism products from Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura.
The programme highlights cultural tourism, adventure experiences, rural tourism, local cuisine and lesser-known destinations across the region.
Shekhawat Calls for More Tourism Opportunities
Union Tourism and Culture Minister Gajendra Singh Shekhawat said the Northeast’s tourism potential should be converted into stronger business opportunities and sustainable livelihoods for local communities.
The government also highlighted improved connectivity, better visitor experiences and sustainable tourism as key priorities for the region.
North East Bazaar Showcases Local Heritage
The event features a North East Bazaar displaying traditional handicrafts, handlooms and cultural products.
Cultural performances and regional cuisines are also being presented to give domestic and international delegates a closer look at the traditions of the eight Northeastern states.
Delegates Visit Major Tawang Attractions
Technical visits have been organised to prominent destinations including Tawang Monastery, Jaswant Garh War Memorial, Jang Waterfall, Tawang War Memorial, Urgelling Gompa, Buddha Park and PTSO Lake.
These visits are designed to showcase the region’s spiritual heritage, landscapes, local traditions and tourism infrastructure.
Tourism Ministers Discuss Regional Development
A regional meeting of Tourism Ministers from Northeastern states is also being held on October 30 to discuss tourism development, cooperation between states, tourist facilitation and emerging opportunities.
Tawang Hosts Mart Again After 13 Years
This is the first time in 13 years that Tawang has hosted the International Tourism Mart. The town last hosted the second edition of the event in 2013, while the previous edition was held in Gangtok, Sikkim, in November 2025.
Source: Ministry of Tourism, PIB, The Indian Express
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