Prime Minister Narendra Modi on 2 August 2026 launched the ‘Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan’, a nationwide campaign aimed at mobilising young people against substance abuse and promoting a healthier, drug-free society. The initiative marks the beginning of a 100-week Jan Bhagidari (people’s participation) movement, with youth from across the country taking part through physical and virtual events.
The Prime Minister addressed the nation through video conferencing and urged young citizens to become ambassadors of a drug-free India, describing the fight against addiction as essential for achieving the vision of Viksit Bharat 2047.
Nationwide Campaign Begins
The campaign is being coordinated by MY Bharat under the Ministry of Youth Affairs and Sports and aims to connect nearly 10,000 locations across the country.
According to official information, more than one crore young people participated by taking the Nasha Mukti Pledge, making it one of India’s largest youth-led anti-drug awareness initiatives.
Focus on Public Participation
The campaign encourages schools, colleges, universities, youth clubs, NGOs, spiritual organisations, and community groups to actively participate in awareness programmes against substance abuse.
Activities planned under the initiative include:
- Awareness rallies
- Walkathons
- Sports and fitness events
- Street plays (Nukkad Natak)
- Meditation sessions
- Cultural programmes
- Community outreach campaigns
Officials said these activities will continue throughout the 100-week campaign to spread awareness at the grassroots level.
PM Modi’s Message to Youth
During his address, Prime Minister Modi appealed to young people to reject drugs and inspire others to do the same.
He said that India’s youth are the country’s greatest strength and that building a developed nation requires a generation that is healthy, disciplined, and free from addiction. The Prime Minister emphasised that social participation is essential to making the campaign successful.
Government’s Long-Term Vision
The initiative forms part of the government’s broader efforts to strengthen the Nasha Mukt Bharat mission.
Officials said the campaign seeks to:
- Raise awareness about substance abuse.
- Promote healthy lifestyles.
- Encourage youth leadership.
- Strengthen community participation.
- Support the vision of Viksit Bharat 2047.
The government expects educational institutions and civil society organisations to play a central role in sustaining the movement over the coming months.
Looking Ahead
The Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan will continue over the next 100 weeks with nationwide activities designed to encourage youth participation and public awareness.
Officials believe the campaign will strengthen community engagement while helping build a healthier and drug-free India through sustained public involvement.
Source: Ministry of Youth Affairs & Sports, MY Bharat, and official government announcements.
Original Report: Prime Minister Narendra Modi launched the nationwide Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan, beginning a 100-week campaign against substance abuse with participation from over one crore youth.
Supreme News Network
