Every Indian today talks of Neeraj Chopra name. He now qualifies as a national hero rather than as a javelin thrower. Neeraj’s appeal peaked with his gold medal triumph at the 2020 Tokyo Olympics and his silver medal triumph at the 2024 Paris Olympics. This directly affects his brand worth, which is currently in close proximity to Rs 330 crore.
Why was the brand value of Neeraj Chopra so fast rising? This has many different causes.
- Neeraj has been consistently outstanding not just in the Olympics but also at the World Championships and Diamond League. He will have earned the gold medal in the Diamond League Finals and the silver medal at the World Championships in 2022.
- Neeraj, 26, has a highly appealing young and handsome demeanor that appeals greatly to companies. He inspires people of various ages in addition to the young folks.
- Huge social media following: Neeraj boasts over six million Instagram followers. He is therefore a great benefit for companies.
- Neeraj presents a quite neat picture. There is no debate; hence, companies see him as a safe option.
Before Hardik Pandya?
Now will Neeraj Chopra surpass Hardik Pandya? Everyone nowadays is thinking about this. The brand value of each was virtually identical before the Paris Games. Still, Neeraj’s outstanding performance has advanced him one step ahead. Professionals think Neeraj’s brand worth could surpass Hardik in the following several months.
Flood of brand support
Now many major companies have Neeraj Chopra as their face. His main sponsorships consist in.
- CRED: Neeraj’s partnership with finance business CRED comes with a worth of Rs 8 crore.
- Tata AIA Life Insurance: His one-year deal with Tata AIA Life Insurance comes with a worth of Rs 4 crore.
- Gillette: Neeraj has a two-year contract worth Rs 5 crore with shaving brand Gillette.
- JSW Sports: Sports management company JSW Sports looks after Neeraj.
- Besides this, he represents brands such as Gatorade, EatFit, and Nobero as brand ambassadors.
In the next few years, the brand value of Neeraj Chopra should rise even more. Should he excel in the Los Angeles Olympics of 2028, it can exceed Rs 500 crore. This will get him closer to cricket players like MS Dhoni and Virat Kohli. The beginning of a new age in Indian sports is Neeraj Chopra’s growing brand value. It demonstrates how today players may develop major brands away from cricket. Neeraj’s accomplishment matters not only to him but also to the whole nation. It makes one proud. Inspired by his success, more young sportsmen should come forward and help India reach new sporting glory.
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